Goji Juice is part of the explosive functional foods industry. This market segment has been experiencing incredible growth since 1996, and leading industry analysts expect it to explode at a growth rate of at least 15% per year as consumers become more and more health conscious, and baby boomers search for ways to halt the aging process.
"The market for functional foods has been estimated at $20 billion annually in the U.S. alone, according to the reports. It is expected to grow at some 15 percent each year."
- CNNmoney, February 10, 2000
(from the editors of CNN and MONEY Magazine)
"Functional beverages are becoming a multi-billion dollar industry."
- CBSNews.com, July 30, 2002
"In the U.S., baby boomers who started turning 50 in 1996 are doing so at a rate of 300,000 per month. The interest in retarding the aging process and remaining healthy will continue to drive the market demand for functional food products."
- Agriculture & Agri-Food Canada
Goji Juice is the first dietary supplement of its kind. It is readily identified as a true category creator.