With thousands of years of documented use, Goji is the world's first and foremost superfruit.

Although recently honored in TIME magazine as the "Superfruit of the Year," the goji berry has been making headlines for thousands of years. As early as the first century an important medical text declared it to be unsurpassed for maintaining the youthful health and wellness of the entire body. Goji has been revered throughout Asia ever since as the "red treasure".

A native to the Himalayas, goji has also thrived along the floodplains of the Yellow River in nothern China for ages. The river brings blessings of glacial waters and rich alkaline minerals, but life in the high desert is harsh and unforgiving. As a result, goji has adapted to extreme adversity by protecting itself with a range of powerful glyconutrients.

With countless generations of people using goji every day to stay healthy, this powerful little berry has finally captured the attention of a new generation of research scientists, who have discovered a range of special protective molecules found only in goji. Dozens of studies are now confirming that these unique Lycium barbarum (goji's Latin name) polysaccharides (LBPs) are largely responsible for this potent fruit's remarkable benefits. The entire spectrum of LBP's can be found in perfect balance only in Himalayan Goji Juice, as verified by the Spectral Signature on every bottle we produce.