Early in 2008 Freelife International released three separate clinical studies on GoChi Juice. These studies marked an important point in the health drink world as well as the nutritional and natural health world – it was the first and only time a nutritional drink has ever been clinically tested and peer reviewed with scientifically proven results.
These studies directly test and document the benefits that come with drinking GoChi Juice, scientifically validating these effects. The purpose is to remove all doubt and skepticism about the power and potency of our product, and to validate the stories, legends, and practices in eastern cultures that have for thousands of years used the goji berry for good health.
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The Clinical Studies of GoChi Juice
The Format
Each of the studies was conducted using a randomized, double-blind, placebo controlled format. What does this mean, and why is it important?
“Placebo controlled” means that all who participated in the study were divided into two groups: a test group, and a control, or placebo group. The test group is given the actual product, and the benefits they received are then measured. To ensure the accuracy of these findings, however, there is also a group that is given a similar tasting placebo, a drink that does not contain the polysaccharides of GoChi Juice. Their results are also measured. “Randomized” and “double-blind” means that the assignment of the control group and the test group was completely random and that neither those participating in the study nor those administering it were aware of which group was which or which group was receiving the product or the placebo. This ensures complete accuracy and quality of the test, and removes all possible sources of external bias which could potentially be present. The study is, because of this, “pure.” All of this is significant because it ensures the complete and irrefutable scientific accuracy of the results. The randomized, double-blind, placebo controlled format is the ultimate in determining scientific validity and is used for the research of foods, drugs, and countless other important research subjects. The studies were each conducted by a respected, independent university to ensure that neither Freelife nor anyone else could tamper with or alter the results. The Studies
Study #1:
The purpose of the first study was to document the noticeable effect that drinking GoChi Juice on a daily basis had on people’s day-to-day lives. The test group would take 4 ounces of the product a day for 14 days while the placebo group received the same amount of the placebo for 14 days.
The Results:
Increased Happiness At the end of the 14 days those on GoChi Juice noticed: Less Fatigue Improved Athletic Performance Increased Energy Reduction of Stress Feeling Calmer Increased Ability to Focus Sharper Mental Acuity Better Quality of Sleep Easier Ability to Wakeup Feeling Healthier Feeling More Content Feeling Happier Improved Regularity Study #2:
The purpose of the second study was to determine the benefits GoChi Juice had on the immune system. The immune system plays an integral role in the health, happiness, and quality of life of a human being, so it is of course important to see what effect GoChi Juice has on the immune system. This study was conducted over a 30 day period.
The Results:
Those who consumed GoChi Juice showed: 27% Increase in Lymphocytes 58% Increase of Interlukin 2 19% Increase of Immunoglobulin G Interlukin 2 is a part of the immune system that is instrumental in fighting off microbial infection. Interlukin 2 is what is known as a signaling molecule, as it has the ability to recognize foreign molecules and “signal” the immune system to respond to it. Immunoglobulin G is a dual-chained tetrameric immunoglobulin. As the most abundant immunoglobulin in the body, it is capable of binding to many different pathogens including bacteria, viruses, and fungi. Once bound to a pathogen, the Immunoglobulin G protects the body from them and neutralizes their toxins so that they will do no damage. Immunoglobin G is also the only isotype with the ability to pass through the human placenta, providing a fetus with crucial protection before it has had a chance to develop its own immune system. Study #3:
The purpose of the third study was to measure the antioxidant reaction present in the body after consuming GoChi Juice. This study was also conducted over a 30 day period.
Antioxidants have gained a lot of spotlight in the health community over the past decade. These are substances that protect the body from free-radicals as well as the damaging effect of oxidation in cells. Both of these contribute to cell degeneration, premature aging, low energy levels, and several forms of disease. It is important to note that Freelife International did not simply use the incredibly high ORAC score that the goji berry has been given. This is because of the lack of information that the ORAC scale gives us. While ORAC measures the antioxidant content in a given food, it does not document how those antioxidants will be used in the body, if they will be absorbed at all, or if the food helps the body to produce more of its own natural antioxidants. Because of this it is not uncommon to see a food with a very high antioxidant level cause very little antioxidant reaction inside the body. The Results:
Those who were administered GoChi Juice showed: 8.39% Increase in Superoxide Dismutase 9.87% Increase in Glutathione Peroxidase 8.66% Decrease in Malondialdehyde Glutathione Peroxidase protects humans from oxidative damage in the body which can break down cells, cause premature aging, and drastically effect health. Malondialdehyde is one of the many reactive electrophiles that causes toxic stress in cells and eventually forms advanced glycation endproducts, which can contribute to premature aging and diabetes-related chronic inflammatory diseases. Malondialdehyde is one of the most corrosive oxidating agents in the body, and is even used as a marker in measuring the amounts of oxidative stress in a living being. Peer Review
Each of these studies has been submitted for peer review in many scholarly journals of science and medicine. Peer review is a process by which studies and other scholarly work are reviewed and validated by several experts in the same field of the subject. Peer review further validates research such as this. These studies will be featured for review in several journals, including the prestigious Journal for Alternative and Complementary Medicine later in 2008.
Study #1, however, has already been accepted and documented on PubMed.gov, a government-sponsored site cataloguing studies and journals of scientific matter. At the moment the goji berry has over 84 different entries in PubMed.gov.  © 2008 Goji Dog.
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